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Tropicool, a global brand of açaí and superfoods, reinforced its commitment to promoting health, sports, and sustainability by partnering with Praiana during a sports event held from November 30 to December 1, 2024, in São Paulo.
The championship, which included volleyball, beach tennis, and footvolley competitions, brought together 144 pairs (288 participants) and attracted a large audience.
Strategic Partnership Tropicool & Praiana to Promote Health and Wellbeing
Tropicool joined forces with Praiana, one of the leading beach sports centers in Brazil. All participants received free açaí, highlighting the brand as a symbol of energy and nutrition for athletes.
Additionally, influencer and owner of Praiana, Tati Dias, with over 1.8 million followers on Instagram, became a brand ambassador during the event. Tati shared her experience on social media, showcasing Tropicool’s qualities through collaborative posts and stories. These efforts expanded the brand’s reach and emphasized its authentic connection to the values of sports and health.
Positive Impact and Sustainability
The collaboration between Tropicool and Praiana represented the union of two market leaders sharing a common vision of promoting a healthy and sustainable lifestyle. Tropicool reinforced its mission to pioneer the use of natural ingredients and superfruits while supporting initiatives that encourage sports and physical and mental well-being.
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